Program Overview

The program is designed to help you build career-long relationships with game-changing advisors in your field. Investing in these relationships can be difficult when daily tasks interfere, so the program is structured so both you and the advisor know what they need to do at any moment in time, and systemized to require as little as 15 minutes per month.

Your relationship with you advisors has three major arcs:

A good onboarding creates the rapport and the relationship between the advisor and the company that pays great down the line. It includes an intro meeting between the advisor and BrightLoop to help determine if this program is a good fit, and a self-guided session the advisor will do offline. Once they are onboarded, you then have the opportunity to schedule an introduction with the founder and a product feedback session where the advisor can describe what they love about the product, and the blockers might prevent organizations like theirs from deploying it.

When you onboarding an advisor the right way, it inspires them and pays dividends forever. For example, here's an example a fireside keynote that advisor Andy Yasutake did to kick off Level AI's web series - a full year after he started advising them:

Once you've built a relationship with your new advisor, nurture becomes the lightweight rhythm of the relationship. Once a month, you advisor gets a chance to weigh in on one of the thornier problems you're tapping the market to solve. This might be a question of which use case to support, or which new product to lean behind, or how to price and sell it. Best, you'll stay top of mind for your advisors for when there's a chance to do even more substantial work together.

The program works hard to keep "selling" from interfering with 'learning", but every great startup needed to sell in order to become great. To make sure those opportunities don't go unnoticed, advisors answer three short questions after each session:

This follow up up insures no opportunities fall through the cracks without the founders needed to get too heavy-handed during the sessions, and ensures the advisor is alway thinking about all the ways they can move the needle for the company.